Marketing Organic Beef as a Premium Product

This week on Organic Matters, we speak to beef farmer Rebecca Harris. Rebecca is based in county Wicklow and runs a 230 herd of Angus cattle with her family across 800 acres.

Animals are outside all year round and grass-fed only with a strong focus on animal health and welfare.

Rebecca speaks about getting a premium for their organic beef by selling direct through Avoca under the Ballyhenry Angus brand as well as future plans to build their own abattoir on the farm.