Irish Organic Association launch ‘This is Irish Organic’ Social Media Campaign

The Irish Organic Association has launched a social media campaign called ‘This is Irish Organic‘ designed to increase Irish consumer awareness about Irish organic food and enhance recognition of the EU organic logo (EU green leaf), a key consumer identifier of organic products across Europe. The campaign, funded by the Department of Agriculture, Food and the Marine, will run across key social media channels, including Facebook, Instagram, TikTok, YouTube, LinkedIn and X (formerly Twitter), between 8th April and 21st July 2024 under the tagline Tóg an Duilleog | Grab the Leaf. Promotion is driven by a package of professionally developed and engaging video content showing the range of Irish organic produce with a new film launched every three weeks throughout the course of the Campaign. The campaign is also complemented by a dedicated website, providing information about the benefits of Irish organic food, how to recognise the EU organic logo and more.